What We Do.
Innovation is what we do best! Tireless advocates for the end user, we have deep empathy for their everyday struggles and challenges, and we're unwavering in our desire to provide the best experience. We have a compelling vision. We're commanding storytellers who distill complex problems into straightforward solutions.
Brand Identity, Strategy, & Development
  • Brand Strategy & Positioning
  • Trends & Insights
  • Content Planning
  • Go-to-market Strategy
  • User Research
  • Competitive Research
  • Branding/Naming & Identity
  • Web, Mobile & App Design
  • Visual Design
  • UX / UI Design
  • eCommerce
  • Social Media
  • Voice & Messaging
  • System & Guides
  • Communications
  • Content Direction
  • Audience Engagement
  • Tone-of-voice
People become emotionally attached to the brands they use and view them as part of their self-image. Think of them as "a reason to choose." What makes it unique? Why should someone choose our brand, watch our television show, become a member, buy our products, or support our work?

From plan to action, we collaborate with our partners in telling their stories, crafting their content, and creating memorable moments for their users that build modern brands and communicate them clearly, authentically, and in unanticipated ways.

Every choice made — from how you manage and tell your story to the brand assets you create - can strengthen or weaken the bond between your brand and users. We take an emotionally charged approach to creating a brand that captivates your audience and helps you win the market.
Website, Mobile, & User Experience Design
  • Digital Strategy
  • Consumer Research
  • Industry Research
  • Analytics / Data / SEO
  • Ominichannel Strategy
  • Creative Content
  • Creative Direction
  • UI/UX Design
  • Mobile Design
  • eCommerce Platforms
  • Copywriting
  • Creative Development
  • Front-End Development
  • Functional Prototyping
  • Visual Design
  • Digital Style Guide
Do it simple, get there quick, make it cool, and on-brand. Great design changes the approach how people and brands interact with each other by delivering measurable value to users and to businesses.

We focus on the user and apply digital product methodologies, agile prototyping, continuous usability testing, and iterative improvement to link the gap between the digital experiences of users and their tangible ones.
Video Production, Photography, & Storytelling
Video production
  • Film Direction
  • Video Production
  • Art Direction
  • Motion Graphics
  • Content Strategy
  • Video Editing
  • Photo Direction
  • Post Production
  • Standards / Guidelines
  • Retouching
  • Content Strategy
  • Sound Design
  • Messaging Strategy
  • Rich Media
  • Interactive Video
  • Tone-of-voice
  • Social Editorial
  • Distribution
When we partner with a brand, we help to define and express their story, create one-of-a-kind content that engages and connects with people. Real relationships connecting brands and people are made when content engages and captivates a consumer’s attention. and speaks the brand’s truth.

Our in-house production team specializes in short and long-form video content,  motion graphics, photography, audio, and 3D content for brands.
eCommerce Strategy, Design, & Marketing
  • Creative Direction
  • UI/UX Design
  • Mobile Design
  • eCommerce Platforms
  • Creative Development
  • Digital Strategy
  • Consumer Research
  • Industry Research
  • Analytics / Data / SEO
  • Omnichannel Strategy
  • Content Development
  • Front-end Development
  • Functional Prototyping
  • Content Management
  • Digital Style Guide
eCommerce isn’t just a platform or an isolated strategy; it's an expression of your brand with the potential to mold your business and direct-to-consumer actions.

Shopping online has gotten more complicated than ever before. The expectation is for brands to deliver a simplified and enjoyable experience that surprises and delights customers, all the while delivering that powerful brand moment.

Our method of eCommerce is fixed in simplicity and emotion, linking the gap between your goals and your user's goals. Working collaboratively, we streamline and bring together every interaction of the experience by bringing cultural and behavioral insights into our data-driven method. The result is a branded eCommerce flagship that people want to engage with and purchase from.
I’ve had many roles and acquired many skills over the years.
  • 2D & 2.5D Animation
  • 3D Animation & Modeling
  • A/B Testing & Optimization
  • Android Design
  • Art Direction
  • Artificial Intelligence Design
  • Augmented Reality
  • Brand Design
  • Brand Strategy
  • Cinematography
  • Color Theory
  • Content Strategy
  • Creative Direction
  • CX Consulting
  • Dashboard Design
  • Digital Design
  • Digital Marketing
  • E-commerce Design & Strategy
  • Email Marketing
  • Film Direction
  • Gamification
  • Graphic Design
  • GUI Design
  • Heuristic Evaluation
  • Iconography
  • Illustrating
  • Information Architecture
  • Interaction Design
  • Interactive Prototyping
  • iOS Design
  • iPad Design
  • iPhone Designer
  • Logo Designer
  • Mixed Reality
  • Mobile App Design
  • Mobile Applications
  • Motion Graphics
  • Multimedia
  • Photography
  • Project Management
  • Product Designer
  • Product Management
  • Prototyping Expertise
  • Quality & Assurance
  • Responsive Design
  • Search Optimization
  • Social Media Marketing
  • Storytelling
  • Typography
  • User-centered Design
  • User-centered Research
  • Usability Testing
  • UI Design
  • UX Design
  • Video Editing
  • Virtual Reality
  • Visual Design
  • Visual Effects
  • Visual Identity
  • Web Analytics
  • Web Design
  • Wireframing
  • Wordpress Design
tools of the trade
As the industry and business models evolve, new software is created at a rapid rate to keep up. I work with the Industry-standard of tools to stay aligned to key business objectives and close skills gaps in critical areas like cloud, design, security, mobile and data.
  • Adobe XD
  • Affintity Designer
  • Affintity Photo
  • After Effects
  • Animate
  • Aperture
  • Atomic
  • Autopano Video
  • Avid
  • Axure
  • Balsamiq
  • Blackmagic
  • Cinema 4D
  • Confluence
  • Excel
  • Figma
  • Final Cut
  • Flinto
  • Form
  • Framer
  • Frontify
  • Garage Band
  • Giga
  • Gimp
  • Google Analytics
  • Google Analytics
  • iMove
  • InDesign
  • InVision App
  • Jira
  • Lightworks
  • Lightroom
  • Justinmind
  • Keynote
  • Kolor
  • Marvel App
  • Maya
  • MockFlow
  • Muse
  • Nuke
  • Numbers
  • Origami
  • Pages
  • Photoshop
  • PowerPoint
  • Premiere
  • Principle
  • Proto
  • Salesforce
  • Sketch
  • Sketchup
  • Slack
  • Solidworks
  • Square Space
  • Trello
  • Unity
  • UXPin
  • Webflow
  • Word
  • Zeplin
The world is changing faster than ever. And that makes life extremely difficult for anyone trying to grow a business. If you focus too much on the big picture, you run the danger of missing your numbers this quarter. If you focus too much on the here and now, you might just become irrelevant. And if you focus on your competitors, you might just join them at the poorhouse. In the midst of all this turmoil, what’s a self-respecting business manager to do?

A generation ago, the answer was to hire a team of crack management consultants to help come up with a competitive strategy. Most of their methods now seem a little out of date. And some of their advice can be downright dangerous. That’s because the definition of strategy has evolved. It’s no longer about analyzing all of the data and telling your troops where to march. The data you need is often incomplete or out of date. Today, strategy is about creating the conditions that will focus, inspire and unleash the collective talent of your team.
I’ve helped companies define new growth strategies with big ideas and robust financial plans. I’ve conducted qualitative and quantitative customer research. We help test, refine and launch new businesses. And we get teams aligned to move forward quickly.
beauty, fashion
& luxury
food & beverage
media & entertainment
social media
tech & telecom
travel &
Growth has become tougher to achieve for global brands as they fight through a thicket of local and global competitors, changing business models, and scarce resources. So when brands make big bets, they have to get it right. I use commercial, consumer and cultural understanding to identify where the ‘big bets’ of growth are, and I apply meticulous filters to help prioritize the opportunities with the greatest potential. I explore the potential of these opportunities and illuminate how they could evolve. And I work with the brand’s broader community to ensure the execution reflects the strategy’s intent. I’m confident enough in the growth strategies I create to track their impact, working with clients to ensure they provide a real return.
There’s one way to motivate action in people. Emotional connection. All strategies hinge on it, so the work I make delivers it. Inspiringly conceived, expertly executed. Creative is my vocation, code our medium. I’m religious about the power of design, but also know it can do only so much if not informed by a powerfully integrated strategy. My visual work is substantive as well as emotive—not decorative or stylized. I work at the intersection of telling great stories with design, technology, and strategy to create digital and physical products and services people have.
I believe in brand transformation, not brand positioning. It’s about truly understanding the way your brand creates value for the business and for consumers, and how it could create more in the future. Brands maximize the value they create by crossing category boundaries and redefining their competitive space. They ignore the distinctions of product & service, to create ecosystems that encompass both.

I’ll work with you to define a Brand Purpose that’s anchored in a compelling human truth and defines in a very tangible way the value your brand will bring to people’s lives.

The most powerful insight is useless until your brand can deliver against it, so I’ll help you bring your brand’s value to life, in strategically aligned actions plans – and in the hearts and minds of those who’ll execute them.
Create and deliver new products, services, brands, and revenue streams.
Develop breakthrough business models and pioneer new territories for growth.
Speed the journey from concept to commercial impact.
Develop a game changing innovation vision and drive it through to impact.
Unlock creativity, boost innovation capability, and build confidence, and energy.
Create the momentum to make innovation take hold across an organization.
Building your company’s internal capabilities and outlining your external growth opportunities. I don’t powerpoint, I don’t lecture—I inspire, evoke, compel. Using the power of design, I bring ideas to life in creative ways that get a gut-level response and truly help people see new opportunities. I combine human-centered design with leading-edge technology to deliver compelling experiences that move markets and transform businesses. Test and learn quickly. Jump experts work with internal teams to test, refine and launch new businesses based on rapid prototyping and lean startup methodology.

Once approved, we set about applying the design to the agreed project deliverables. We are adept at crafting consistent & cohesive brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications. Looking inside and out with an investigative eye to find the right bets to pursue, through robust analysis into the consumer, context and commercial landscapes. Going wide and deep to identify where and how we can add value – exploring opportunities to leverage from consumer pain points to technical capability to latent brand equity. Developing breakthrough ideas, models and strategies with entrepreneurial and design thinking approaches, co-creating with consumers, entrepreneurs and experts from parallel worlds. A concept is just the start. We build, evolve and stress-test as we bring innovations to life, using physical and virtual prototyping to optimize the holistic experience and maximize the chances of success
manifest studios
We work with brands of all sizes and people from all walks of life; we'd love to work together.
Washington DC | Grand Rapids, MI
+ 1.301.760.0450
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